5 Trends That are Shaping Recruitment in 2020

The recruiting industry has gone through some big changes in recent years. New technologies and advanced hiring norms undoubtedly played a role, and this disruption shows no modes of slowing as we enter the new decade.

Through this blog Mr. Atul Mahajan, Director, Trendsetters Facilities & Technical Services (TFTS) which is India’s top manpower outsourcing company is sharing trends that are shaping recruitment in 2020.

Employer Branding

People look to work at companies that they can feel proud of. Therefore, the most essential thing for an employer is to create their employer brand and make the vision and mission of the company transparent.

As per a study by CareerArc, nearly 75% of job seekers think of an employer’s brand prior applying, so forming content around employee experience is the key. That is why you will see more organizations focused on creating website sections dedicated to the company mission, employee life and stories, and other important employers branding content.


It has been witnessed several times that diverse teams perform better, so more HR departments, staffing agencies, and recruiting companies will have designated staff exclusively to increasing diversity at the organizations they serve.

Companies will put more effort into tailoring job postings to get more diverse candidates, reshape the language in job descriptions to be more gender-neutral, and advertise jobs in various community groups. You will also see an increase in the number of staffing companies that are specialized in diversity, challenging the status quo around under-represented gender, race, and other demographics.

Remote Work

Flexible timings and work-from-home policies are turning into one of the sought after benefits specifically, the post COVID days, that job candidates look for, and organizations that need to adapt to the work aspirations of their employees.

This is why you increasingly see more and more full time-remote companies. By letting people to work remotely, organizations are also increasing their talent pool since, now they can access global talent without the restrictions of geographical boundaries.

As such, you will see an increase in the use of methods and technologies that assist manage remote teams, including virtual offices, augmented or virtual reality work environments, as well as advanced multimedia communication equipment.

Social Media Recruiting

As recruiters lookout for the extra mile, the logical way is to go where their potential candidates are really available, and most of them already exist on social media. With growing mobile usage and on-the-go interactions, recruiters will capture users’ attention on platforms such as Facebook, Twitter, and LinkedIn.

This is why in 2020, you will witness more use of recruiting-related hashtags and eye-catching content, which includes videos, as part of a recruitment advertisement. You will also see more organizations motivating employees to share their winning content to attract new employees and build up their recruiting clout.

Work Culture

Culture is the core that binds a company as a unit. However, the growth in remote work makes building and managing a solid company culture more challenging. Thus, it will become very critical for organizations to put any effort into rallying the workers around their core values, organizational mission, and overall vision.

You will see a rise in organizations forming a dedicated role to focus completely on building company culture and team cohesion. Part of the task will be to blend a company culture that can be embraced by all like the baby boomers, Gen Z, and Millennials – and their different expectations and career aspirations – the same way.

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