Recruiting online is all about finding the best candidates and making connections with them. And social media is the place where people hang out online to express their views, ideas and interact with each other.
According to statista.com, the average internet user globally in 2017 has 7.6 social media accounts. People use these different communities to share what is on their mind and converse with like-minded people. Just as a town center, social media sites have become the focal point for online interaction.
Sites like LinkedIn, Facebook, Twitter and a variety of others offer recruiters and manpower outsourcing firms a tremendous chance to connect with candidates, many of whom would never be found through usual sources.
Many organizations and manpower outsourcing firms use social media to hire candidates but not all are doing it successfully. In this article, Mr. Atul Mahajan, Director, Trendsetters Facilities & Technical Services (TFTS) which is India’s top manpower outsourcing company discusses the ways to use social media to hire employees.
Participate In The Right Conversations
The aim of recruiting on social media is to cut through the noise and find the right candidate. Being active in LinkedIn groups and using hashtags are good ways to get your job openings in front of candidates you want to apply. Using hashtags can help you reach the right candidates on Twitter.
Take A Delicate Approach And Promote Your Culture
Organizations and manpower outsourcing firms recruiting through social media goes beyond posting open roles from company accounts. You must also share content that displays your company is a fantastic place to work so you can organically attract more candidates. People love talking about companies with unique cultures so this kind of content often gets a lot of shares and reviews.
Do Not Ignore The Niche Networks
Yes, everyone and their parents are on Facebook, LinkedIn, and Twitter nowadays. But you can search for particular candidates by perusing niche networks and forums. For instance, developers are sharing knowledge on GitHub. Marketers are providing ideas to each other on Moz. And your coming great leader might have just provided a thought-provoking resolution on Quora.
Involve Every Employee
You are most likely to have some social media power users in your organization. Encourage your entire staff to share job openings and, in simple words, be an evangelist for your brand on social media. Some organizations have stringent social media rules but allowing your employees to talk about their work experiences in a responsible manner can gain the curiosity of a potential candidate.
Help Your Recruiters Expand A Social Media Presence
Corporate accounts can accomplish so much. Individual recruiters can develop person-to-person connections with candidates but must first know social media best practices and use their accounts on a daily basis.
