Ever since, the business competition has existed, a company’s reputation has played a pivot role in attracting clients or customers and increasing revenue. But what has not been visible is the crucial role your employer brand plays in attracting the top talent pool of candidates.
This blog by Mr. Atul Mahajan, Director of Trendsetters Facilities and Technical Services Pvt Ltd which is India’s top manpower outsourcing and talent outsourcing company talks about the reasons why employer branding is vital.
Attracts Potential Talents and Retains Existing Ones
A good employer brand will make your existing employees feel proud that they are a part of your company. Being a part of an establishment with a great work culture is quite important for today’s job seekers. Several of them will look at your organization’s social media profiles prior to applying, so use your company’s social media profiles to showcase an employee-centric culture and avail the most out of LinkedIn, YouTube, Facebook, and Twitter.
Transforms Your Internal Armory into Brand Ambassadors
Today the majority of job seekers depend on employee reviews. So, when your star performers share their own success story or positive work experiences with their social circles on popular networking mediums, it will work to assist your organizations’ recruitment strategies.
Insist your existing employees to share things right from their onboarding experience and organization news to activities and awards. When they post and publish their personal and organizational achievements, your brand power will automatically attract and influence potential employees.
Lowers Recruitment Expenses
If you have a good employer brand, you do not have to spend time on identifying, attracting, and engaging good talents; candidates will come themselves to you. In fact, candidates are willing to even accept a lower package if the employer brand is well established, reputed, and has positive reviews. So, if your brand is established, then you don’t have to spend much on recruitment marketing. Rather, spend this money on improving your offerings and remaining ahead of competitors.
Reveals Your Brand Value and Turns Deliberation into a Choice
Today’s market belongs to top industry talent and so they have plenty if options. Skilled professionals will always opt for employers with a good brand reputation and shared values. Modern job finders don’t just care about your business offerings but also about intangibles such as your vision, values, goals, and work environment.
Displays Your Unique Culture and Diversity
The majority of the candidates want to work for an organization with a vibrant culture and a diverse workforce. They wish for work to be fun and rewarding at the same time. Thus, recruiters need to be quite tactful when promoting their employer brand, work environment, organization culture, and perks. All of those can make or break the deal for you.